Awaken. To a place that feels like a promise. A sense of endless freedom. The lake is still, surrounded by mountains. The forest exudes its fragrance and, fresh, green glow. Our safe haven, hidden away from the stresses of everyday life. Here, we immerse ourselves in the clean mountain air, connect with the earth and become a part of it. This is where our roots are. We are growing more than ever.

Innovative evolution: DEDON consistently follows the path of digitalization, creating new possibilities for the presentation of iconic outdoor furniture through unique DEDON worlds.

A world full of experiences, inspirations and stories. A new dimension in which nature, design, heritage, innovation and craftsmanship entwine. With ‘Spirit of Place’, DEDON unveils a completely new approach to its unique brand. “For over 30 years, we’ve been traveling the world, discovering people, stories and places that inspire us. In the process, a realization emerged: It’s the energy that makes a place unique. The feeling of having arrived,” says DEDON’s Creative Director Julia Shapovalova. Launched in 2022, ‘Spirit of Place’ will be the core of DEDON’s brand communication in the coming years.

Virtuosic and virtual: SPIRIT OF PLACE presents DEDON in the brand´s own worlds.

To be where we feel comfortable — that is the luxury of our times. ‘Spirit of Place’ is a tribute to this belief and DEDON furniture is the ideal platform for experiencing it. This year, three virtual DEDON worlds have told stories filled with perfect moments, whether indoors or under the open skies. These first three brand worlds — ‘Mysterious Desert’, ‘Spiritual Mountain’ and ‘Endless Ocean’ — remain at the center of DEDON communication for now, and will be joined by a new world, ‘Secret Lakeside’, in 2023.

Rise. It is the nature of things that takes our breath away. We embark on the next expedition to reach new heights together. Never do we feel so at home as in the mountains and being so close to our purpose. Togetherness is the driving force. On the way to unknown places, our destiny gets closer with every step. A luxurious cocoon, surrounded by primeval forest and mystical forces. Here we cultivate rituals that rebalance us physically and mentally after a day in the wilderness. The call is sounding, time to reflect.

Traverse. Shimmering heat and sand, stones and dust in shades we have never seen before. The fathomless expanse steals the breath away and moves us forward. Surrounded by warm winds and a powerful sun, the energy of the supernatural is in the air. We move towards infinity and, finding it, dive into the sanctuary and coolness of our home. A place of open
ness and inspiration. The spa elevates water into an experience of sensuality and purity beyond compare. We glide into new spheres. The proximity to the stars is tangible.

Arrive. To a place of relaxation, suffused with the energy of infinity. The smell of the sea, the sound of the waves, the radiance of the blue, experienced from the privacy of our home, full of joy and unforgettable moments. Its originality and architecture is the peculiarity of this place. To be at one with the horizon is a luxury experienced with every breath. We love the harmony, the melding of indoors with outdoors, surrounded by a silence that is otherworldly. When the sun sets, time seems to stand still, and new energies awaken.

The LEAF Collection: Nature sets the most beautiful example. Gently curving lines join to form an organic whole that gently embraces body and soul. Man also blossoms in nature. What could be more inspiring than a bed of roses? But, the course of nature prevents keeping such a priceless treasure. And yet, nature can be the model for extraordinary creations like the new LEAF Collection.

Dutch designer Frank Ligthart has always loved the combination of aesthetics and technique. His work is an expression of his passion for turning concepts into tangible realities. DEDON Collections: LEAF, LOUNGE

ORBIT is the original icon of outdoor furniture design. A new typology of love seat, able to rotate 360° in pursuit of sun, stars or more earthly views, it was a sensation from the moment it launched. Sixteen years on, Richard Frinier’s multiple-award-winning collaboration with DEDON continues to delight, surprise and inspire with its novel design, precision-opening canopy and promise of extraordinary comfort. No wonder people want to jump right in. Fortunately, ORBIT has plenty of room for people, pets and plush cushions.

American-born Richard Frinier has been described as “the king of outdoor furniture.” He is accomplished in a wide range of styles, from classic to contemporary. DEDON Collections: BARCELONA, DAYDREAM, ORBIT, PANAMA, TANGO

Thanks to its cosy, protective, organic structure, NESTREST transforms your typical garden sofa into a small architectural piece, one that offers you a secluded, suspended sanctuary as it gently rocks you and puts you at ease like a warm embrace. It’s the perfect place for relaxation, meditation and open-air conversations. Created by Fred Frety & Daniel Pouzet, two longtime collaborators of DEDON design partner Jean-Marie Massaud, NESTREST was inspired by the shapes, textures and colors found in nature, and by the sophisticated design of certain bird nests.

Fred Frety‘s reinterpretations of natural forms connect people to their innermost emotions. His designs are created by a distinctive process based on the principles of contemplation and questioning. DEDON Collection: NESTREST

Daniel Pouzet studied in Paris and his native Bucharest. His work combines architectural rigor with a sense of fantasy and play, frequently drawing inspiration from the natural world. DEDON Collections: NESTREST, SWINGREST 

Sebastian Herkner’s award-winning MBRACE collection is beloved for its modern material mix. Combining teak, woven fiber and an optional die-cast aluminum base, MBRACE is more distinct and richer than ever before. The aluminum base - available for wing chairs, armchairs, lounge chairs and matching footstools - expands the collection’s visual language while extending its possibilities.

Sebastian Herkner’s work merges cultural contexts by juxtaposing materials, combining new technologies with traditional craftsmanship, and drawing attention to small details. DEDON Collections: LOON, MBARQ, MBRACE

Original, spirited and charming, DAYDREAM is pure DEDON DNA, adding character to any setting, indoors or out. With its undulating lines, Viennese cane-weaving pattern and generous proportions, the four-poster canopy daybed is perfect for laying about, solo or with loved ones, reading a book, sipping a glass, conversing, having a splash or drifting in and out of dreams.

What would we be without passion? This question triggered the development of the TANGO Collection. Several years have passed since then, but obviously, the question has not lost any of its validity among DEDON lovers. All of the pieces have the distinctive herringbone weave and the exciting silhouette in common. TANGO is flowing shapes and sensual lightness. The dynamically curved back of the chairs and armchairs merge organically with the seats and armrests; the shapes fit perfectly to your body, caressing it.

American-born Richard Frinier has been described as “the king of outdoor furniture.” He is accomplished in a wide range of styles, from classic to contemporary. DEDON Collections: BARCELONA, DAYDREAM, ORBIT, PANAMA, TANGO

LOUNGE by Frank Ligthart raises simplicity to an art. The collection’s clean, balanced, rectilinear modules come together in an endless variety of seating arrangements, enabling users to create the perfect outdoor lounge for any environment. A 45-degree curved module offers a modern touch, greater flexibility and even more opportunities for creative LOUNGE configurations, from snaking patterns to semi-enclosed conversation circles.

Dutch designer Frank Ligthart has always loved the combination of aesthetics and technique. His work is an expression of his passion for turning concepts into tangible realities. DEDON Collections: LEAF, LOUNGE

Original, spirited and charming, DAYDREAM is pure DEDON DNA, adding character to any setting, indoors or out. With its undulating lines, Viennese cane-weaving pattern and generous proportions, the four-poster canopy daybed is perfect for laying about, solo or with loved ones, reading a book, sipping a glass, conversing, having a splash or drifting in and out of dreams.

American-born Richard Frinier has been described as “the king of outdoor furniture.” He is accomplished in a wide range of styles, from classic to contemporary. DEDON Collections: BARCELONA, DAYDREAM, ORBIT, PANAMA, TANGO

SEAX stands for elegance and modernity. Distinguished by its meticulous attention to detail, wealth of innovative design solutions and alluring mix of materials, this award-winning collection could only be the work of French designer Jean-Marie Massaud. SEAX comprises folding armchairs, lounge chairs and footstools, as well as dining and coffee tables. SEAX offers a wide variety of exclusive fabric colors. The powdercoaded frame is available in four different colorways.

In developing SEAX, Massaud took inspiration from the sleek racing yachts of the America’s cup. “I love that their visual language is functional but also naturally elegant,” he says, “appropriate to the boat’s purpose of gliding without resistance.” With the folding chairs, Massaud sought to highlight their “quality, appropriateness and timelessness” while hiding their sophisticated folding mechanism.

From furniture to store interiors to a world-famous football stadium, Jean-Marie Massaud is renowned for his signature mix of elegance and comfort, heritage and zeitgeist. DEDON Collections: DEAN, PAROS, SATELLITE, SEALINE, SEASHELL, SEAX

WA by Toan Nguyen is a contemporary collection of dining tables with sculptural appeal. Designed in dynamic lines, the die-cast aluminum legs of the longest table have been repositioned to now seat up to eight diners. WA tables are available in three different sizes and a wide choice of tabletops consisting of HPL, glass or teak. They are complemented perfectly by all DEDON armchairs.

Nguyen, a designer renowned for his technical mastery and refined contemporary sensibility, originally conceived WA as the dining extension of MU, his highly successful outdoor lounge system for DEDON. Despite their similarities, however, the latter has emerged as compelling collection of dining tables in its own right.

Toan Nguyen is focused on collaborating with leading design firms in the industry for high-quality and fine craftsmanship in a variety of fields around the world. DEDON Collections: LOU, MU, WA

From the semi-transparency of the seat back to the sleek curve of the arm, AIIR’s design conveys lightness and clarity. Crisp, careful lines give the chair a graphic character, while the rounded seat offers remarkable comfort, with or without optional seat and back cushions. The overall effect is one of simplicity and a harmonious balance of solid and empty space.

For all its refinement, AIIR had to be sturdy enough to last a lifetime, indoors or out. Finding the right balance between lightness and strength required fresh thinking and a bold, creative collaboration between design and production. Continuous experimentation eventually led to an innovative injection-mold opening that allowed for exceptionally precise, high-quality extractions.

Cross-cultural duo Stine Gam and Enrico Fratesi expand on their native Danish and Italian design traditions, taking an experimental approach to materials and technique. DEDON Collection: AIIR, RILLY